From logo idea to production artwork: what a buyer needs to approve

Bring what you have

A finished logo is helpful, but a sketch, wordmark, old brochure or clear written idea can start the conversation. The first task is to establish what the mark must communicate and where it will appear.

• Existing vector or image files, if available
• Brand colors, preferred type and examples
• Product surface, approximate size and placement

Adapt the design to the method

Printing and embroidery handle fine lines differently. A mark that works on a large box may need simplified detail for a small woven label. Artwork should be assessed on the actual product material, not only as a flat mockup.

• Check minimum readable size and contrast.
• Agree whether colors need matching to a reference.
• Specify placement and orientation on every product part.

Approve an artwork proof

A proof records the artwork version, dimensions, colors, decoration method and placement. Review wording and spelling carefully. If the product includes packaging, check that its design and legal or operational information are handled in the same approval process.

Check the physical sample

The customized sample shows how the mark looks on the chosen material. Examine print sharpness, embroidery density, alignment and consistency with the approved proof. Record any correction before the bulk order is placed.